The mobile gaming market is on all-time high. The credit to this goes to the ever growing advancement of the related forces like smartphones, tablets, increasing use of Internet including VR (Virtual Reality) and AR (Augmented Reality). This has further given a great blow to the advanced entertainment in today’s modern life. Also, this has brought about a good amount of profit to the game development company.
In the increasing change in technology, there are various developers and investors who are determined and aggressive due to which they are able to contribute a lot to the mobile gaming market, making the whole industry lucrative. Today, mobile games rule 25 percent of the total apps that are present in iPhone’s App Store and Android’s Google Play Store. Some of the popular games among these include Pokemon Go and Clash Royale. The mobile game apps are the most downloaded apps in Google Play and iPhone App Store, worldwide.
The mobile game development companies are competing at high level to reach the top level in the gaming industry. This competition is the very reason that trends in mobile gaming market are changing and continuously evolving. Thus, the upcoming years are ready to pave way for shaking up the app charts with the advanced and more entertaining gaming apps. The future is to observe global giants emerging that will sideline the small mobile game development companies. There will be a handful of powerful players that will compete by staying ahead with the trends that the today’s mobile gamers want to be hooked to.
Some of the exciting trends that are ready to rule the mobile gaming market and bring a new shape to the overall app industry include the following:
- MOBILE GAME BRANDS
Though the mobile gamers are giving a positive response to the game apps that are uploaded on the Play Store or iPhone App Store, the game development companies need to work really hard to reach the status that they held back in 1990s. The primary reason behind the obstacle is the absence of strong brands. No doubt, there are various publishers who are continuously evolving through their high-level efforts but there is a long way to go. The publishers like Supercell and King have yet to form a strong base that can replace Mario and Sonic of 1990s.
Thus, the upcoming few years can see these publishers and developers turn masters and rule over the existing brands. They have the right resources to become the most recognizable face of the mobile gaming industry. This is evident by the true and huge success of Pokemon Go and Super Mario Run which were launched last year. The developers have started creating base, the time is for other developers to join in.
The ever-increasing growth of mobile gaming brands is likely to create a buzz on integrated marketing approach. This approach will bring together all the channels including social media, influencers and celebrities, as well as still- and motion-picture techniques. There are many gamers who have not liked The Angry Birds Movie. But, the developers have come up with The Angry Birds game that has become an entertainment icon as well as brand, creating space for such films to hit the cinema theatres soon.
- FREE-TO-PLAY AND FREE-TO-START
There are some gamers, who form an integral part of the audience of the mobile gaming industry, are not willing to pay money if they are sure that they will not play that game for a very long duration. Therefore, it is very rare that a game development company will offer a game with a fixed price tag. Instead, the company would prefer to go for Booster Packs or in-app purchases (IAPs).
The grand success of various F2P titles including Star Wars Galaxy of Heroes and Battlestar Galactica: Squadrons has brought the free-to-play platform in limelight. This platform provides its users a basic version for free, before they think they can invest their money in full version of game.
The mobile gaming market is reaching its heights by making the games sophisticated, resulting in huge profit for the developers and company. This profit is such huge that the developers no longer have to depend for revenue on ads. The time is coming that the fully-free games which exist in app stores will start adopting free-to-play platforms as well as gacha systems. Also, there might be games with fixed price tags, specially those games that come from established brands, as seen in the Super Mario Run game, which carries a fixed price tag of $9.99.
- MULTIPLAYER AND SOCIAL FEATURES
Recently, the technology has seen a boost in all the sectors and mobile games are nowhere behind. The old days of the myth that mobile games are only for candy people, is broken. Now, the social factors have compelled the like-minded people to meet as well as interact while playing and exploring these mobile games.
To make the trendy, best mobile games for the upcoming generation, the mobile gaming industry is leaving no stone unturned. Their motive is not only to rule the market but also to create loyal customer base. Today’s kids are familiar with Internet and various gadgets at a very early stage. So, they expect the same real-time experience while gaming too. Various games like Candy Crush and Bubble Shooter are unable to please the gamers as the real-time engagement games.
Here, it is necessary to admit that there are various offline single-player mobile games that rule the top grossing app charts. The reason is obvious that many gamers are unable to afford the highly priced smartphones that contribute to the robust performance for multiplayer experiences. But at the same time, there is a huge competition between the mobile gaming companies and this competition is likely to increase in the near future.
- MOBILE ESPORTS
It has been seen that it was felt eSports are exclusively made for PC or the console market. But lately, it has been realized that the mobile gaming has changed the old trend and paved way for these games to enter the mobile environment. This move has been blessed with mobile games like Vainglory and Clash Royale, since they are best played on mobile.
In spite of the fact that the mobile eSports has been developing, even for PC and console market, some experts from mobile gaming industry too are in favour of the mobile platform to be better for eSports. This analysis has encouraged the developers to switch to mobile environment from the complicated PC and console market. The mobile environment provides robust performance and portability when it comes to eSports because there is no need of any sports controller.
It has also to be understood that mobile environment for eSports will not only benefit the gamers but also it will come as a great revenue source for developers because eSports are likely to see a drastic increase from the fans of eSports on PC and console markets. This will lead to mobile game broadcasting and streaming on a real-time basis.
- VR AND AR
VR or Virtual reality has hit the floor last year with great bang, after the success of HTC Vive, the PlayStation VR and the Oculus Rift. In a very short span of time, these gadgets emerged as dream toys for the crazy, yet serious gamers. But the drawback was that only a few of these gamers were able to afford the high cost of a full PC- or console-based VR setup.
At the same time, the plus point was that mobile gaming industry paved its own way. Though the relatively less price of Samsung Gear VR, it offers its users with a decent experience of virtual reality. The launching of the Daydream View came as an advantage for the mobile gaming market. With the facility of global payments by Google as well as distribution structures forming a place to replace in-app purchases within VR environment, Daydream View stood as a demonstration for VR as a real environment on the gadgets.
Augmented reality or AR is also ready to hold great growth opportunities. After the grand success of Pokémon Go, AR has come in its new form which has given the game development company a great boost. The game developers have started to get a picture of the upcoming trends they need to create a buzz. On the other hand, the gamers are all set to explore and experience real-like gaming, due to the belief that VR and AR has a lot to offer to them.
An industry like mobile gaming industry, which had lost its fame, is now on the right track of recovery. Today, it’s hard to find a smartphone without any game installed, but still it’s the mobile that rules the industry.
The above-mentioned trends are all set to bring a new revolution in the mobile gaming industry. The house is full of new characters, gamers, brands and spectators which are ready to compete and take over the glory of traditional gaming platforms.